What’s the difference between a cat and a comma?
One has claws at the end of its paws, and one is a pause at the end of a clause. A linguistics professor was lecturing to his English class...
Adventure awaits
Brilliant art direction, rock-solid copywriting and an idea that has been thoroughly explored. There are so many clever nods to space travel – spray as stars, a boiling pot as...
Analytics across Australia
I don’t know if you’ve ever heard Macca on a Sunday morning on ABC, but he has quite the following (I read he has about two million listeners every week)....
The Gap by Ira Glass
“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But...
Make Some Noise: Why Radio Advertising is the Best Thing Ever
Radio has a popular advertising choice for decades – and for many good reasons. It’s cost effective, can be incredibly intimate, and a fantastic storytelling medium. Here are a few...
Love in the Time of Advertising
What a fantastic story, co-written and produced by David Bokser and Matt Berenty. There are so many thoughtful little subtleties throughout that I keep coming back to watch it. The...