Google, AI and gaming the system
There are three constants in life: death, taxes, and the fact that people will always find less-than-ethical yet impressive ways to use new tech.
The stupid questions are the important ones
No matter your industry, there are probably a handful of technical terms you use to quickly communicate what you mean. But what happens when these terms start to confuse and...
So – where are we at with SEO?
This article from The Verge is a truly excellent breakdown of where SEO has been, and where it might be headed.
A bright website for a tiny but mighty school
Dumbleyung Primary School might have just a handful of students, but it has massive heart. Headed up by a passionate school principal, this tiny school in WA’s wheatbelt is also...
The clarity of editing
In my experience of writing, you generally start out with some overall idea that you can see fairly clearly, as if you were standing on a dock and looking at...
Taking your product descriptions from barcode to boss
Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you want to make it super easy for Google to know...
Click and connect: The essentials of email marketing
What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables you to promote sales,...
Banjo Paterson and Henry Lawson once had a poetry slam
Australian language is fascinating. I love town names based on Indigenous dialects, including Wagga Wagga (meaning place of many crows) and my personal favourite, Grong Grong (meaning very bad camping...
When consumers revolt: The age of digital obfuscation
Digital marketing relies on data. You’re fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that are based on the behaviour...
The changing face of content (and why you should care)
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites and no social media presence, while...