Optimising content for the AI era: Finding your depthAmy Bairstow July 29, 2025 AI is definitely shaking up search engine optimisation, but honestly? A lot of the fundamentals haven't changed as much as…
Tags digital marketingAI could be eating its own tailAmy Bairstow April 17, 2025 This article from Futurism is a fascinating read about how AI slop could well be impacting the development of future…
Tags digital marketingGoogle, AI and gaming the systemAmy Bairstow March 6, 2024 There are three constants in life: death, taxes, and the fact that people will always find less-than-ethical yet impressive ways…
Tags SEOSo – where are we at with SEO?Amy Bairstow November 25, 2023 This article from The Verge is a truly excellent breakdown of where SEO has been, and where it might be…
When consumers revolt: The age of digital obfuscationAmy Bairstow April 20, 2017 You're fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that…
From Tybalt to txting: The evolution of languageAmy Bairstow June 8, 2015 The brilliant linguist David Crystal and his son David are fascinated by the original pronunciation of Shakespeare's works. Change just…
Analytics across AustraliaAmy Bairstow April 20, 2014 I don’t know if you’ve ever heard Macca on a Sunday morning on ABC, but he has quite the following
Online Retail: Challenge or Opportunity?Amy Bairstow March 28, 2014 As online retail sales continue to rise, retailers are still responding in very different ways. While the big gun department
Objects That Don’t ExistAmy Bairstow August 8, 2013 Disney Research has been producing some incredible prototypes recently, including their interactive mobile projector. But the one that fascinates me…