Optimising content for the AI era: Finding your depth
AI is definitely shaking up search engine optimisation, but honestly? A lot of the fundamentals haven't changed as much as…
The stupid questions are the important ones
No matter your industry, there are probably a handful of technical terms you use to quickly communicate what you mean...
A bright website for a tiny but mighty school
Dumbleyung Primary School might have just a handful of students, but it has massive heart. Headed up by a passionate…
Taking your product descriptions from barcode to boss
Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you…
Click and connect: The essentials of email marketing
Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables…
The changing face of content (and why you should care)
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients.
Does your website echo (echo echo)?
I've recently been briefed to write some web content for a product that should be flying off the shelves. The…
Should we all be “dumbing down” our web content?
It's something I hear all the time. People and businesses don't like the idea of "dumbing down" their web content.…
From Tybalt to txting: The evolution of language
The brilliant linguist David Crystal and his son David are fascinated by the original pronunciation of Shakespeare's works. Change just…
What to expect with SEO copywriting
The thing is, Google and other search engines don't release the details of their algorithms so we never really know…