Posted on Jun 15, 2020 In Advertising, Content Marketing, Copywriting
In my experience of writing, you generally start out with some overall idea that you can see fairly clearly, as if you were standing ...
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Copywriting
Posted on Nov 19, 2018 In Content Marketing, Copywriting, Digital
Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you want to make it ...
Posted on Sep 11, 2018 In Advertising, Content Marketing, Copywriting, Digital, Social Media
What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. ...
Posted on Mar 15, 2017 In Advertising, Content Marketing, Copywriting, Digital, Social Media
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites ...
Posted on Dec 12, 2016 In Advertising, Content Marketing, Copywriting, Digital
I’ve recently been briefed to write some web content for a product that should be flying off the shelves. The problem is the website ...
Posted on Nov 29, 2016 In Content Marketing, Copywriting, Digital
It’s something I hear all the time. People and businesses don’t like the idea of “dumbing down” their web content. The problem is, if ...
Posted on Jun 08, 2015 In Content Marketing, Copywriting, Technology
The brilliant linguist David Crystal and his son David are fascinated by the original pronunciation of Shakespeare’s works. Change just two or three words ...
Posted on Feb 10, 2015 In Content Marketing, Copywriting, Uncategorized
SEO is not simple. It’s a complex, ever-evolving beast with lots of limbs and a rampant hunger for good content. The thing is, Google and other search engines don’t release the details of their algorithms so we never really know for sure what criteria they use to judge a website’s rankings. There are some authorities […]
Posted on Jan 02, 2015 In Advertising, Copywriting, Uncategorized
One has claws at the end of its paws, and one is a pause at the end of a clause. A linguistics professor was lecturing to his English class one day. “In English,” he said, “a double negative forms a positive. In some languages, though, such as Russian, a double negative is still a […]
Posted on Apr 22, 2014 In Advertising, Copywriting
Brilliant art direction, rock-solid copywriting and an idea that has been thoroughly explored. There are so many clever nods to space travel – spray ...
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