Optimising content for the AI era: Finding your depthAmy Bairstow July 29, 2025 AI is definitely shaking up search engine optimisation, but honestly? A lot of the fundamentals haven't changed as much as…
The stupid questions are the important onesAmy Bairstow July 9, 2025 No matter your industry, there are probably a handful of technical terms you use to quickly communicate what you mean...
A bright website for a tiny but mighty schoolAmy Bairstow November 8, 2023 Dumbleyung Primary School might have just a handful of students, but it has massive heart. Headed up by a passionate…
Taking your product descriptions from barcode to bossAmy Bairstow November 19, 2018 Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you…
Click and connect: The essentials of email marketingAmy Bairstow September 11, 2018 Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables…
The changing face of content (and why you should care)Amy Bairstow March 15, 2017 As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients.
Does your website echo (echo echo)?Amy Bairstow December 12, 2016 I've recently been briefed to write some web content for a product that should be flying off the shelves. The…
Should we all be “dumbing down” our web content?Amy Bairstow November 29, 2016 It's something I hear all the time. People and businesses don't like the idea of "dumbing down" their web content.…
From Tybalt to txting: The evolution of languageAmy Bairstow June 8, 2015 The brilliant linguist David Crystal and his son David are fascinated by the original pronunciation of Shakespeare's works. Change just…
What to expect with SEO copywritingAmy Bairstow February 10, 2015 The thing is, Google and other search engines don't release the details of their algorithms so we never really know…