Posted on Jun 26, 2015 In Uncategorized
I know this is maybe not the best thing for someone in marketing to say, but I think the relevance of advertising is quickly ...
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Posted on Feb 10, 2015 In Content Marketing, Copywriting, Uncategorized
SEO is not simple. It’s a complex, ever-evolving beast with lots of limbs and a rampant hunger for good content. The thing is, Google and other search engines don’t release the details of their algorithms so we never really know for sure what criteria they use to judge a website’s rankings. There are some authorities […]
Posted on Jan 02, 2015 In Advertising, Copywriting, Uncategorized
One has claws at the end of its paws, and one is a pause at the end of a clause. A linguistics professor was lecturing to his English class one day. “In English,” he said, “a double negative forms a positive. In some languages, though, such as Russian, a double negative is still a […]
Posted on Apr 19, 2014 In Uncategorized
Maybe we should develop a Crayola bomb as our next secret weapon. A happiness weapon. A beauty bomb. And every time a crisis developed, we would launch one. It would explode high in the air – explode softly – and send thousands, millions, of little parachutes into the air. Floating down to earth – boxes […]
Posted on Oct 07, 2013 In Uncategorized
“There is no such thing on earth as an uninteresting subject; the only thing that can exist is an uninterested person.” – G.K. Chesterton
Posted on Jul 07, 2013 In Uncategorized
“The world will not invite you to the feast. You must burst in, demand a seat, and take it.” – John Carlton
Posted on Jan 30, 2013 In Uncategorized
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage