Optimising content for the AI era: Finding your depth
AI is definitely shaking up search engine optimisation, but honestly? A lot of the fundamentals haven't changed as much as…
The stupid questions are the important ones
No matter your industry, there are probably a handful of technical terms you use to quickly communicate what you mean...
Taking your product descriptions from barcode to boss
Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you…
Click and connect: The essentials of email marketing
Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables…
When consumers revolt: The age of digital obfuscation
You're fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that…
The changing face of content (and why you should care)
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients.
Does your website echo (echo echo)?
I've recently been briefed to write some web content for a product that should be flying off the shelves. The…
Should we all be “dumbing down” our web content?
It's something I hear all the time. People and businesses don't like the idea of "dumbing down" their web content.…
Hey Siri: Why search is becoming more conversational
According to Google, over half of teens use voice search daily and 41% of adults speak to their phones every…
From Tybalt to txting: The evolution of language
The brilliant linguist David Crystal and his son David are fascinated by the original pronunciation of Shakespeare's works. Change just…