Posted on Mar 06, 2024 In Advertising, Digital, Social Media, Technology
There are three constants in life: death, taxes, and the fact that people will always find less-than-ethical yet impressive ways to use new tech. ...
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Posted on Feb 09, 2024 In Advertising, Business, Content Marketing, Copywriting
No matter your industry, there are probably a handful of technical terms you use to quickly communicate what you mean. But what happens when ...
Posted on Nov 25, 2023 In Advertising, Bits and bobs, Digital, SEO, Technology
This article from The Verge is a truly excellent breakdown of where SEO has been, and where it might be headed.
Posted on Jun 15, 2020 In Advertising, Content Marketing, Copywriting
In my experience of writing, you generally start out with some overall idea that you can see fairly clearly, as if you were standing ...
Posted on Sep 11, 2018 In Advertising, Content Marketing, Copywriting, Digital, Social Media
What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. ...
Posted on Apr 20, 2017 In Advertising, Content Marketing, Digital, Technology
Digital marketing relies on data. You’re fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads ...
Posted on Mar 15, 2017 In Advertising, Content Marketing, Copywriting, Digital, Social Media
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites ...
Posted on Dec 12, 2016 In Advertising, Content Marketing, Copywriting, Digital
I’ve recently been briefed to write some web content for a product that should be flying off the shelves. The problem is the website ...
Posted on Oct 14, 2016 In Advertising, Content Marketing, Digital, SEO
According to Google, over half of teens use voice search daily and 41% of adults speak to their phones every day. Voice search is ...
Posted on Jan 02, 2015 In Advertising, Copywriting, Uncategorized
One has claws at the end of its paws, and one is a pause at the end of a clause. A linguistics professor was lecturing to his English class one day. “In English,” he said, “a double negative forms a positive. In some languages, though, such as Russian, a double negative is still a […]
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