Google, AI and gaming the system
There are three constants in life: death, taxes, and the fact that people will always find less-than-ethical yet impressive ways to use new tech.
The stupid questions are the important ones
No matter your industry, there are probably a handful of technical terms you use to quickly communicate what you mean. But what happens when these terms start to confuse and...
So – where are we at with SEO?
This article from The Verge is a truly excellent breakdown of where SEO has been, and where it might be headed.
The clarity of editing
In my experience of writing, you generally start out with some overall idea that you can see fairly clearly, as if you were standing on a dock and looking at...
Click and connect: The essentials of email marketing
What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables you to promote sales,...
When consumers revolt: The age of digital obfuscation
Digital marketing relies on data. You’re fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that are based on the behaviour...
The changing face of content (and why you should care)
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites and no social media presence, while...
Does your website echo (echo echo)?
I’ve recently been briefed to write some web content for a product that should be flying off the shelves. The problem is the website has very little written content and...
Hey Siri: Why search is becoming more conversational
According to Google, over half of teens use voice search daily and 41% of adults speak to their phones every day. Voice search is not going anywhere soon. What does...
What’s the difference between a cat and a comma?
One has claws at the end of its paws, and one is a pause at the end of a clause. A linguistics professor was lecturing to his English class...