Google, AI and gaming the system
There are three constants in life: death, taxes, and the fact that people will always find less-than-ethical yet impressive ways to use new tech.
So – where are we at with SEO?
This article from The Verge is a truly excellent breakdown of where SEO has been, and where it might be headed.
A bright website for a tiny but mighty school
Dumbleyung Primary School might have just a handful of students, but it has massive heart. Headed up by a passionate school principal, this tiny school in WA’s wheatbelt is also...
Taking your product descriptions from barcode to boss
Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you want to make it super easy for Google to know...
Click and connect: The essentials of email marketing
What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables you to promote sales,...
When consumers revolt: The age of digital obfuscation
Digital marketing relies on data. You’re fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that are based on the behaviour...
The changing face of content (and why you should care)
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites and no social media presence, while...
Does your website echo (echo echo)?
I’ve recently been briefed to write some web content for a product that should be flying off the shelves. The problem is the website has very little written content and...
Should we all be “dumbing down” our web content?
It’s something I hear all the time. People and businesses don’t like the idea of “dumbing down” their web content. The problem is, if people can’t pick up what you’re...
Hey Siri: Why search is becoming more conversational
According to Google, over half of teens use voice search daily and 41% of adults speak to their phones every day. Voice search is not going anywhere soon. What does...