Posted on Jun 26, 2015 In Uncategorized
I know this is maybe not the best thing for someone in marketing to say, but I think the relevance of advertising is quickly ...
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Recent thoughts and interesting things
Posted on Jun 08, 2015 In Content Marketing, Copywriting, Technology
The brilliant linguist David Crystal and his son David are fascinated by the original pronunciation of Shakespeare’s works. Change just two or three words ...
Posted on Feb 10, 2015 In Content Marketing, Copywriting, Uncategorized
SEO is not simple. It’s a complex, ever-evolving beast with lots of limbs and a rampant hunger for good content. The thing is, Google and other search engines don’t release the details of their algorithms so we never really know for sure what criteria they use to judge a website’s rankings. There are some authorities […]
Posted on Jan 02, 2015 In Advertising, Copywriting, Uncategorized
One has claws at the end of its paws, and one is a pause at the end of a clause. A linguistics professor was lecturing to his English class one day. “In English,” he said, “a double negative forms a positive. In some languages, though, such as Russian, a double negative is still a […]
Posted on Sep 25, 2014 In Product Design, Technology
I just have to share this brilliant concept by Petar Zaharinov from over at TapeFlips. His design consists of a set of cardboard panels ...
Posted on Apr 22, 2014 In Advertising, Copywriting
Brilliant art direction, rock-solid copywriting and an idea that has been thoroughly explored. There are so many clever nods to space travel – spray ...
Posted on Apr 20, 2014 In Advertising, Content Marketing, Copywriting, Digital, Technology
I don’t know if you’ve ever heard Macca on a Sunday morning on ABC, but he has quite the following (I read he has ...
Posted on Apr 19, 2014 In Uncategorized
Maybe we should develop a Crayola bomb as our next secret weapon. A happiness weapon. A beauty bomb. And every time a crisis developed, we would launch one. It would explode high in the air – explode softly – and send thousands, millions, of little parachutes into the air. Floating down to earth – boxes […]
Posted on Mar 28, 2014 In Advertising, Digital, Technology
As online retail sales continue to rise, retailers are still responding in very different ways. While the big gun department stores are still struggling ...
Posted on Mar 11, 2014 In Advertising, Content Marketing
Let’s be honest; you can probably write the content for your own website. Many people do, and why not? Nobody knows your business as ...