Posted on Dec 12, 2016 In Advertising, Content Marketing, Copywriting, Digital
I’ve recently been briefed to write some web content for a product that should be flying off the shelves. The problem is the website ...
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Recent thoughts and interesting things
Posted on Nov 29, 2016 In Content Marketing, Copywriting, Digital
It’s something I hear all the time. People and businesses don’t like the idea of “dumbing down” their web content. The problem is, if ...
Posted on Oct 14, 2016 In Advertising, Content Marketing, Digital, SEO
According to Google, over half of teens use voice search daily and 41% of adults speak to their phones every day. Voice search is ...
Posted on Jun 13, 2016 In Travel
“Look out for the scars on the shoulder.” “Take your winter woolies!” “Don’t get murdered in the forest by a redneck.” These were snippets ...
Posted on Jun 26, 2015 In Uncategorized
I know this is maybe not the best thing for someone in marketing to say, but I think the relevance of advertising is quickly ...
Posted on Jun 08, 2015 In Content Marketing, Copywriting, Technology
The brilliant linguist David Crystal and his son David are fascinated by the original pronunciation of Shakespeare’s works. Change just two or three words ...
Posted on Feb 10, 2015 In Content Marketing, Copywriting, Uncategorized
SEO is not simple. It’s a complex, ever-evolving beast with lots of limbs and a rampant hunger for good content. The thing is, Google and other search engines don’t release the details of their algorithms so we never really know for sure what criteria they use to judge a website’s rankings. There are some authorities […]
Posted on Jan 02, 2015 In Advertising, Copywriting, Uncategorized
One has claws at the end of its paws, and one is a pause at the end of a clause. A linguistics professor was lecturing to his English class one day. “In English,” he said, “a double negative forms a positive. In some languages, though, such as Russian, a double negative is still a […]
Posted on Sep 25, 2014 In Product Design, Technology
I just have to share this brilliant concept by Petar Zaharinov from over at TapeFlips. His design consists of a set of cardboard panels ...
Posted on Apr 22, 2014 In Advertising, Copywriting
Brilliant art direction, rock-solid copywriting and an idea that has been thoroughly explored. There are so many clever nods to space travel – spray ...