Click and connect: The essentials of email marketing

What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables you to promote sales, special offers and new products, and even to understand your customer base better using surveys and analytics. It’s also incredibly cost-effective, providing a return on […]

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When consumers revolt: The age of digital obfuscation

Digital marketing relies on data. You’re fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that are based on the behaviour of your specific demographic. But what happens when you choose to block that information from search engines and advertisers? There’s quite a bit of interest […]

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The changing face of content (and why you should care)

As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites and no social media presence, while others are investing thousands per month on quality content and new media. Of course, this all depends on your business, its brand and your audience, […]

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Adventure awaits

Brilliant art direction, rock-solid copywriting and an idea that has been thoroughly explored. There are so many clever nods to space travel – spray as stars, a boiling pot as the stratosphere, the oven mitt as an astronaut’s hand. Thoroughly cinematic, dramatic and just plain fun. The sleek, silver product packaging ties in beautifully. This […]

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