Posted on Jun 15, 2020 In Advertising, Content Marketing, Copywriting
In my experience of writing, you generally start out with some overall idea that you can see fairly clearly, as if you were standing ...
Blog
Recent thoughts and interesting things
Posted on Nov 19, 2018 In Content Marketing, Copywriting, Digital
Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you want to make it ...
Posted on Sep 11, 2018 In Advertising, Content Marketing, Copywriting, Digital, Social Media
What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. ...
Posted on Oct 30, 2017 In Bits and bobs
Australian language is fascinating. I love town names based on Indigenous dialects, including Wagga Wagga (meaning place of many crows) and my personal favourite, ...
Posted on Apr 20, 2017 In Advertising, Content Marketing, Digital, Technology
Digital marketing relies on data. You’re fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads ...
Posted on Mar 15, 2017 In Advertising, Content Marketing, Copywriting, Digital, Social Media
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites ...
Posted on Dec 12, 2016 In Advertising, Content Marketing, Copywriting, Digital
I’ve recently been briefed to write some web content for a product that should be flying off the shelves. The problem is the website ...
Posted on Nov 29, 2016 In Content Marketing, Copywriting, Digital
It’s something I hear all the time. People and businesses don’t like the idea of “dumbing down” their web content. The problem is, if ...
Posted on Oct 14, 2016 In Advertising, Content Marketing, Digital, SEO
According to Google, over half of teens use voice search daily and 41% of adults speak to their phones every day. Voice search is ...
Posted on Jun 13, 2016 In Travel
“Look out for the scars on the shoulder.” “Take your winter woolies!” “Don’t get murdered in the forest by a redneck.” These were snippets ...