Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you want to make it super easy for Google to know what you’re selling, but you also want to excite the real humans who are searching for that product. Lexy from Hobart couldn’t care less about […]
What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables you to promote sales, special offers and new products, and even to understand your customer base better using surveys and analytics. It’s also incredibly cost-effective, providing a return on […]
Australian language is fascinating. I love town names based on Indigenous dialects, including Wagga Wagga (meaning place of many crows) and my personal favourite, Grong Grong (meaning very bad camping spot). I love strine, and sayings like ‘see you round like a rissole’ and ‘carrying on like a pork chop’. I love rolling ballads from […]
Digital marketing relies on data. You’re fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that are based on the behaviour of your specific demographic. But what happens when you choose to block that information from search engines and advertisers? There’s quite a bit of interest […]
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites and no social media presence, while others are investing thousands per month on quality content and new media. Of course, this all depends on your business, its brand and your audience, […]
I’ve recently been briefed to write some web content for a product that should be flying off the shelves. The problem is the website has very little written content and a low conversion rate, and the two appear to be linked. When you first arrive on the site you read a few brief sentences and […]
It’s something I hear all the time. People and businesses don’t like the idea of “dumbing down” their web content. The problem is, if people can’t pick up what you’re putting down there isn’t much value in writing it in the first place. Write for the masses The average Australian reading level is not actually […]
According to Google, over half of teens use voice search daily and 41% of adults speak to their phones every day. Voice search is not going anywhere soon. What does that mean? Well, it’s just one more reason to make sure your content is written in a simple, approachable and conversational way rather than focusing […]
“Look out for the scars on the shoulder.” “Take your winter woolies!” “Don’t get murdered in the forest by a redneck.” These were snippets of advice from people who hadn’t been to Tassie when I told them I was heading down on the ferry in March. The comments from people who had been: “You lucky […]
I know this is maybe not the best thing for someone in marketing to say, but I think the relevance of advertising is quickly declining. Now, don’t get me wrong; there’s still a place for effective SEO, creative strategies and conversations with customers, however perhaps the best marketing for your product is (brace yourself) to […]
