Taking your product descriptions from barcode to boss

Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you want to make it super easy for Google to know what you’re selling, but you also want to excite the real humans who are searching for that product.  Lexy from Hobart couldn’t care less about […]

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Click and connect: The essentials of email marketing

What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables you to promote sales, special offers and new products, and even to understand your customer base better using surveys and analytics. It’s also incredibly cost-effective, providing a return on […]

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When consumers revolt: The age of digital obfuscation

Digital marketing relies on data. You’re fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that are based on the behaviour of your specific demographic. But what happens when you choose to block that information from search engines and advertisers? There’s quite a bit of interest […]

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The changing face of content (and why you should care)

As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites and no social media presence, while others are investing thousands per month on quality content and new media. Of course, this all depends on your business, its brand and your audience, […]

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Should we all be “dumbing down” our web content?

It’s something I hear all the time. People and businesses don’t like the idea of “dumbing down” their web content. The problem is, if people can’t pick up what you’re putting down there isn’t much value in writing it in the first place. Write for the masses The average Australian reading level is not actually […]

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Let’s make things like we used to

I know this is maybe not the best thing for someone in marketing to say, but I think the relevance of advertising is quickly declining. Now, don’t get me wrong; there’s still a place for effective SEO, creative strategies and conversations with customers, however perhaps the best marketing for your product is (brace yourself) to […]

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