Taking your product descriptions from barcode to boss

Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you want to make it super easy for Google to know what you’re selling, but you also want to excite the real humans who are searching for that product.  Lexy from Hobart couldn’t care less about […]

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Click and connect: The essentials of email marketing

What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables you to promote sales, special offers and new products, and even to understand your customer base better using surveys and analytics. It’s also incredibly cost-effective, providing a return on […]

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The changing face of content (and why you should care)

As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites and no social media presence, while others are investing thousands per month on quality content and new media. Of course, this all depends on your business, its brand and your audience, […]

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Should we all be “dumbing down” our web content?

It’s something I hear all the time. People and businesses don’t like the idea of “dumbing down” their web content. The problem is, if people can’t pick up what you’re putting down there isn’t much value in writing it in the first place. Write for the masses The average Australian reading level is not actually […]

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From Tybalt to txting: The evolution of language

The brilliant linguist David Crystal and his son David are fascinated by the original pronunciation of Shakespeare’s works. Change just two or three words to the original pronunciation, and a sonnet may completely change in meaning. Unless we’re hearing the original format, we’re probably missing a large portion of Shakespeare’s original jokes, puns, insults and […]

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Adventure awaits

Brilliant art direction, rock-solid copywriting and an idea that has been thoroughly explored. There are so many clever nods to space travel – spray as stars, a boiling pot as the stratosphere, the oven mitt as an astronaut’s hand. Thoroughly cinematic, dramatic and just plain fun. The sleek, silver product packaging ties in beautifully. This […]

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