Posted on Apr 22, 2014 In Advertising, Copywriting
Brilliant art direction, rock-solid copywriting and an idea that has been thoroughly explored. There are so many clever nods to space travel – spray ...
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Posted on Apr 20, 2014 In Advertising, Content Marketing, Copywriting, Digital, Technology
I don’t know if you’ve ever heard Macca on a Sunday morning on ABC, but he has quite the following (I read he has ...
Posted on Mar 28, 2014 In Advertising, Digital, Technology
As online retail sales continue to rise, retailers are still responding in very different ways. While the big gun department stores are still struggling ...
Posted on Mar 11, 2014 In Advertising, Content Marketing
Let’s be honest; you can probably write the content for your own website. Many people do, and why not? Nobody knows your business as ...
Posted on Mar 10, 2014 In Advertising, Copywriting
“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, […]
Posted on Oct 10, 2013 In Advertising, Copywriting, Radio
Radio has a popular advertising choice for decades – and for many good reasons. It’s cost effective, can be incredibly intimate, and a fantastic ...
Posted on Oct 05, 2013 In Advertising, Copywriting
What a fantastic story, co-written and produced by David Bokser and Matt Berenty. There are so many thoughtful little subtleties throughout that I keep coming back to watch it. The writing is brilliant.
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