Click and connect: The essentials of email marketing

What exactly does email marketing entail? Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables you to promote sales, special offers and new products, and even to understand your customer base better using surveys and analytics. It’s also incredibly cost-effective, providing a return on […]

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The changing face of content (and why you should care)

As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients. Some still have outdated websites and no social media presence, while others are investing thousands per month on quality content and new media. Of course, this all depends on your business, its brand and your audience, […]

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