Howard Gossage
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage
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Let’s make things like we used to
I know this is maybe not the best thing for someone in marketing to say, but I think the relevance of advertising is quickly declining. Now, don’t get me wrong; there’s still a place for effective SEO, creative strategies and conversations with customers, however perhaps the best marketing for your product is (brace yourself) to start with a good product.
What to expect with SEO copywriting
The thing is, Google and other search engines don’t release the details of their algorithms so we never really know for sure what criteria they use to judge a website’s rankings.