SEO & web content
In a competitive environment, Google and other search engines hold sway over every brand's online presence. Ask me about SEO articles, SEO- and GEO-friendly web content and product descriptions to optimise websites.
GEO / AEO / AI content optimisation
A lot of AI content optimisation is all about simply writing high-quality, high-authority content. However, using the right content structures and markup can also help you show up in ChatGPT and other results as a trusted option.
Long form content
Whitepapers, reports, ebooks and structured blogs. Whether you're planning thought leadership pieces or lead magnets, I can help you create accurate, insightful pieces that flow naturally and feel human.
Content strategy
Don't know where to go next with your blog, social posts or whitepaper? I can develop (and implement) tailored content strategies and calendars, based on competitor research, ideal keywords and target audience pain points.
Email marketing
Not a channel to be underestimated! I can help you plan and create email marketing campaigns that are geared toward generating great leads and results. This includes onboarding and nurture series.
Technical documentation, help articles & UX copywriting
These can be deceptively tricky to get right, because they need to be EXTREMELY clear and user-focused. I've helped create guides for everything from first aid courses to proprietary software and apps.
Branding content
I can develop business names, taglines and values that will help an organisation stand out and connect with its audience. It only takes a few words, but those words matter.
Editing & Proofreading
Maybe you need that AI-generated content fixed, or have an annual report to compile. I have an eagle eye and a knack for streamlining content so it's clear and engaging.