Optimising content for the AI era: Finding your depth Amy Bairstow July 29, 2025 AI is definitely shaking up search engine optimisation, but honestly? A lot of the fundamentals haven’t changed as much as
The stupid questions are the important ones Amy Bairstow July 9, 2025 No matter your industry, there are probably a handful of technical terms you use to quickly communicate what you mean...
Tags digital marketing AI could be eating its own tail Amy Bairstow April 17, 2025 This article from Futurism is a fascinating read about how AI slop could well be impacting the development of future…
Tags digital marketing Google, AI and gaming the system Amy Bairstow March 6, 2024 There are three constants in life: death, taxes, and the fact that people will always find less-than-ethical yet impressive ways…
Tags SEO So – where are we at with SEO? Amy Bairstow November 25, 2023 This article from The Verge is a truly excellent breakdown of where SEO has been, and where it might be…
A bright website for a tiny but mighty school Amy Bairstow November 8, 2023 Dumbleyung Primary School might have just a handful of students, but it has massive heart. Headed up by a passionate…
Taking your product descriptions from barcode to boss Amy Bairstow November 19, 2018 Product descriptions are a criminally underestimated element when it comes to boosting sales and website rankings. Not only do you…
Click and connect: The essentials of email marketing Amy Bairstow September 11, 2018 Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables…
Banjo Paterson and Henry Lawson once had a poetry slam Amy Bairstow October 30, 2017 Australian language is fascinating. I love town names based on Indigenous dialects, including Wagga Wagga (meaning place of many crows)…
When consumers revolt: The age of digital obfuscation Amy Bairstow April 20, 2017 You're fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that…