Banjo Paterson and Henry Lawson once had a poetry slam
Australian language is fascinating. I love town names based on Indigenous dialects, including Wagga Wagga (meaning place of many crows)…
When consumers revolt: The age of digital obfuscation
You're fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that…
The changing face of content (and why you should care)
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients.
Does your website echo (echo echo)?
I've recently been briefed to write some web content for a product that should be flying off the shelves. The…
Should we all be “dumbing down” our web content?
It's something I hear all the time. People and businesses don't like the idea of "dumbing down" their web content.…
Hey Siri: Why search is becoming more conversational
According to Google, over half of teens use voice search daily and 41% of adults speak to their phones every…
Smiles and strawberries: First impressions of Tassie
"Look out for the scars on the shoulder." "Take your winter woolies!" "Don't get murdered in the forest by a…
Let’s make things like we used to
I know this is maybe not the best thing for someone in marketing to say, but I think the relevance…
From Tybalt to txting: The evolution of language
The brilliant linguist David Crystal and his son David are fascinated by the original pronunciation of Shakespeare's works. Change just…
What to expect with SEO copywriting
The thing is, Google and other search engines don't release the details of their algorithms so we never really know…