Road Safety Commission

Wheelmates is a fresh campaign developed by Brand Agency and the Road Safety Commission to help young drivers navigate their driving journey safely. The creative team at Brand had already developed app content for a Choose Your Own Adventure driving game, and I was brought in to help develop website content that would match. This involved adapting a Gen Z-friendly tone to support young drivers in a way that wasn't dry or lecture-like.

This campaign was so much fun to work on, and the Brand team has delivered an incredible result that feels really clear and engaging. Follow the link to try out the game for yourself!