Optimising content for the AI era: Finding your depth
AI is definitely shaking up search engine optimisation, but honestly? A lot of the fundamentals haven't changed as much as…
The stupid questions are the important ones
No matter your industry, there are probably a handful of technical terms you use to quickly communicate what you mean...
AI could be eating its own tail
This article from Futurism is a fascinating read about how AI slop could well be impacting the development of future…
Google, AI and gaming the system
There are three constants in life: death, taxes, and the fact that people will always find less-than-ethical yet impressive ways…
So – where are we at with SEO?
This article from The Verge is a truly excellent breakdown of where SEO has been, and where it might be…
Click and connect: The essentials of email marketing
Email marketing, or e-marketing, is simply using email to communicate with your customer base or potential customer base. This enables…
When consumers revolt: The age of digital obfuscation
You're fed Facebook advertising that reflects your likes; email marketing that responds to previous opens and clicks; search ads that…
The changing face of content (and why you should care)
As of early 2017, there’s a vast difference between the way individual businesses are reaching their customers and clients.
Does your website echo (echo echo)?
I've recently been briefed to write some web content for a product that should be flying off the shelves. The…
Hey Siri: Why search is becoming more conversational
According to Google, over half of teens use voice search daily and 41% of adults speak to their phones every…