So, what is this copywriting malarky and why should I care?
When I say I’m a copywriter, I often get asked questions such as:
"So you trademark things?"
“Does that mean you studied law?”
“Can you help me with my pending lawsuit/recent murder charges/crazy-neighbour issues?”
The unfortunate truth is that I did not study law, I don’t deal with trademarks, and I can't help you with your disturbing legal issues. Terribly sorry about that.
The fortunate truth is that I can help you with one-off website content, regular blog posts and SEO work for your business or clients.
You should care, because helpful, relevant and insightful content can genuinely help you connect with your customers and drive action. And that's where I come in!
What is a copywriter?
In ad agencies creative types traditionally work in teams of two: the copywriter, who writes words for the ad, and the art director, who focuses on the visual side of things. The team works together to produce the creative idea behind the advertisement.
Long story short, my job lies both in the creation of ideas that engage, delight and convert your audiences, as well as the strong, compelling copy (words) required to do so. Because I'm a digital copywriter, a lot of my work also involves search engine optimisation techniques.
How did I become a copywriter, I hear you ask?
I studied a BA in Graphic Design and Creative Advertising, and worked for a number of advertising agencies before going rogue as a freelancer.
What types of copywriting do you do?
With my agency background I'm used to writing everything from home floorplan brochures to email series; however I particularly enjoy writing product descriptions for ecommerce stores, writing up new and old websites from scratch and creating monthly blogs articles that are useful and interesting for the reader.
I love writing long-form content such as whitepapers, reports and thought leadership pieces. These involve deep diving into a topic (including finding reputable stats) and creating content with a strong sense of flow.
Industries range from not-for-profits to products and services for both B2C and B2B. I also grew up on a farm and love working with agricultural and regional businesses.
I’m over here, you’re over there. How does this work?
With the magic of the interwebs and the good old telephone, a freelancer can now work for a client on the other side of the globe. I can talk to you over the phone, via email or face to face if you’re within cooee of Perth. This is completely up to you and your level of hustle and bustle.
What’s your writing style?
I don’t have one style, per se. Instead I suit my writing style to your project and brand personality. I can do warm and personal, hard-sell, short and sharp, or straight and corporate.
In my experience, however, the best way to communicate with customers is plain conversational English.
After all, there’s nothing more off-putting than decoding a string of long, technical words on a company’s website just to decipher what the heck they actually do.
(Please note if you would like a string of long, technical words, I can certainly do that too.)
You can see some different samples of my work by clicking that big ol' button just below.
Show me what you look like!
That's not even a question, but here you go. You can see I have eyes, which are useful for reading and writing.
Oh good, you're a real person. Tell me, what happens if I don’t like the work?
I care deeply about providing the best copy for your organisation and its needs, but I’m certainly no princess about my work. Two rounds of revisions are included in every quote so you can ask for whatever changes you want, and I’ll make them happen. If the brief changes considerably, I’ll requote to allow for the new brief. Rest assured you won’t be charged for anything I haven’t talked to you about first.
How much do you charge?
I find the best way to quote is by individual project based on its size and complexity, rather than by an hourly rate. This way, you can plan your budget accordingly without any nasty surprises (nobody likes them). The amount I charge is based on my years of experience and skill, but also very competitive so you know you're not getting fleeced. I only ever send invoices out that match the approved quote.
The following will be included in your quote:
- Briefing
- Research
- Writing of first draft
- Two rounds of revisions
- Proofreading.
Am I responsible for your weekly grocery bill?
Certainly not! It doesn’t matter if you need content every week, every two years, or just the once - I don't charge a retainer or ongoing fees like agencies do, so I’m a great solution for small businesses who simply need a hand with their website or a state-of-the-industry report.
Sounds peachy. How do we start?
If you’re ready to start talking about crafting some great content for your organisation, click below and give me a holler.