about amy
I'm a writer ofclear, useful words
I’m a copywriter and content writer with over a decade of experience, available for freelance right across Australia. I’ve worked in advertising and digital agencies both large and small, creating content for a colourful array of clients. My content's featured in award-winning campaigns including category winners in the SEMrush AU Search Awards. And back when I was but a fledgling creative, I studied a BA in Design with a major in Creative Advertising at Curtin University.
Read more about how I can help, or get in touch today.
Experience
Who I've written for
When I say a colourful array, I'm not kidding!
Clients have included the City of Perth, Amazon, St John WA, Foodbank WA, Satterley, Crown Group and DeakinCo, as well as small businesses and not-for-profit organisations.
I’ve written about home builders, jewellery, accountants, real estate developments, and the biggest retail site on the planet. On the more obscure side I've also written about cemetery management software, electric golf carts, and equine fertility.
I’d love to write about your business too.
Here are just some of the areas I can help with:
I've written extensively about the modern workplace, the future of work and how to nurture engaged, flourishing teams.
All things B2B including legal, financial and management consulting.
I've written regular aged care guides and articles for years. I love helping to provide clear, genuinely helpful information for older Aussies and their families.
I've worked with prominent NFPs including Australia's biggest food bank charity and St John WA.
I've created copy for websites, signage, print media and more for a range of real estate developments, including luxury developments. Clients have included Crown Group, Meriton, Satterley and Mirvac.
I've written in-depth articles about Australia's car industry for several years, from the fascinating world of car colours to the state of the industry.
Having spent a large chunk of my life on a wheat and sheep farm I understand the unique challenges and tribulations farmers face, and I'm passionate about supporting this industry.
I've written seller guides for Amazon Australia and Singapore, and written about state-of-the-industry insights for Shop! ANZ. I also love writing for product descriptions and category/collection pages.
INDUSTRIES
Who I help
I love diving deep into different industries, and there are a few that I write about again and again. I write for B2B, B2C and NFPs, and I understand how different and thoughtful the approach needs to be for each of these.
Please get in touch if you’d like to see anything specific in terms of industry or format.
I’ve worked with many clients in my freelance capacity, so can probably provide relevant examples!
Right for you?
Whatever your industry, I could be a great fit if:
- You want to build trust with your target audience.
- You want to solve problems for your target audience.
- You want more conversions for your product or service.
- You want people to remember you when they're ready to buy.
Skills
Handy tools I know & use
- Adobe Suite & Affinity Suite
- Figma (I love collaborating with designers)
- Canva
- Google Keyword Planner, Semrush, Ahrefs
- Google Analytics
- CPanel & WordPress back-end
- Asana
- Articulate Storyline 360
I spend time in good company:
