Be like tree. Attract your customers.
Being online these days is a bit like walking through a hot parking lot.
Everyone's a bit cranky, the signage is terrible, and you don't know where to turn to find what you need.
Great content marketing makes your brand the shady tree in the corner of that parking lot. People make a beeline for you, and feel relieved when they find you.
And the more shade you provide, the longer they'll stay.
Eh? What's that got to do with content?
Every FAQ, blog post, email reminder or handy social post adds to the shade you provide.
People start to see you as a helpful, reliable resource.
People remember your name when they're ready to buy or book.
And you spend less on ads reaching people who'll never use you.
Instead, your customers come to you when they're searching for your area of knowledge. This is also known as organic or inbound marketing.
You might have heard about organic marketing as it relates to search engine optimisation, or SEO. That's a process that helps you move up the rankings in search engine results – that is, getting more eyeballs when people Google.
OK, but isn't that strategy outdated now that AI is here?
SEO isn't going anywhere, and GEO (generative engine optimisation) is only just beginning.
Generally, what matters most is maintaining a well-connected online presence with high-quality structured content on your website and beyond.
If you're looking for local customers, localised content is also really important.
Relevant, helpful content could look like:
- Native plant recommendations from a local gardening centre
- Tide times from a marine business in Broome
- FAQs about the building process from a commercial builder
- Email reminders about a warranty service from a retailer
- Quick troubleshooting tips from a plumber or tradie
Of course, it really depends on what you do and who you do it for, which is why a thoughtful approach is key.
Outsource your content management for one easy price.
A retainer gives you access to professional marketing services at a discounted rate. Set and forget your brief, or change it up every month.
I can help you with a tailored strategy so getting started is simple.
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1/2 Week Handled
$1500+GST
Choose what you need from:
Website
1-2 pages of SEO web content up to 1,000 words
Blogs
1 blog article up to 1,000 words
Emails
5 emails such as a Welcome, Sales or Onboarding sequence
Landing page
Conversion-focused page content leading to a single action, up to 1,000 words
Portfolio updates
1 long case study or 3 short, including image upload if required
Social
12 social media posts
Content calendar
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Week-Long Intensive
$2300+GST
Choose what you need from:
Website
3-5 pages of SEO web content up to 1,000 words
Branding
Tagline
Up to 5 brand values
One-page brand voice guide
Blogs
2 blog articles up to 1,000 words
Emails
2 email sequences, each with up to 5 emails
Landing Page
2 conversion-focused pages of content leading to a single action, up to 1,000 words each
Portfolio Updates
2 long case studies or 6 short, including image upload if required
Social
16 social media posts
Content calendar
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Fortnight to Fix or Launch
$4500+GST
Choose what you need from:
Web content overhaul
Website rewrite up to 7 pages
Meta data optimised for each page
Email sequence rewrite >10
One-page brand voice style guide
New website package
Tagline
Up to 5 brand values
One-page brand voice style guide
Web content up to 7 pages
Meta data optimised for each page
Welcome email series
Mega product listing overhaul
Writing/rewriting up to 75 product descriptions
Content check-up
Content a hot mess right now?
That's OK! Get started with a quick content audit, giving you clarity on message clarity, voice consistency and why your content might not be converting.
There's no judgement, and no obligation – only tailored suggestions from someone who's worked on hundreds of high-converting websites!
Content audit
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$250
Getting lost in WordPress or Shopify?
Product pics all fuzzy?
Don't have time to post?
No local relevance?
Documents all inconsistent?
Have things to say but don't know where to start?
Always behind on social posts?
Not showing up on Google Maps?